Experimentation on new materials, attentive research of quality of the luminous source, versatility of products, this is my company. The company that I have run over years through a generational passage. Our capacity to observe and identify quickly the style changes is our success. In a lifetime of sixty six years, the world of lighting had an accelerated process of transformation and Novalux has been always able to answer to. The today’s world of light can be compared to the fashion world and consequently it is necessary to face it with rhythms more and more frenetic, with innovative products and with policies of marketing and communication really attentive and selective. Customer care in every moment and in each single need is our main intent. I do want to recall the image and the work of my grandfather Gino Persiani, the first true author of this successful experience. I hope and trust to have inherited his courage and his endurance.

Alessandro Sgrignoli - Managing Director and Sales Director